UMC

Client: UMC ( Utah Motosports Complex )

Challenge: position UMC as a world-class destination for an ultimate experience beyond motorsports. 70% of Wasatch Front was aware of UMC but only 16% felt the site offered something of interest – feeling that UMC is “only a racetrack”.

Solution: Redefining the complex as a destination, which was part of the creative pitch, where various audiences can come to experience anything from corporate events, trainings or product launches to events like lantern festivals and concerts.

Featured work: logo, campaign tagline, OOH, ads, digital ads.

Role: concept, creative direction, art direction, design