The Heart Instituite

Client: The Heart Institute

Challenge: After years of focusing exclusively on coronary bypass surgery, The Heart Institute (THI) wanted to broaden its scope to include other forms of heart surgery that were minimally invasive.

Solution: Highlighting all the expertise and excellence of THI by showcasing new discoveries that happen at the hospital— Breakthroughs are in our blood —focused on breakthrough treatments.

Awarded: Integrated campaign - MarCom Awards Platinum, Website - MarCom Awards Platinum, TV Commercial campaign - Hermes Creative Awards Platinum, CardioVascular Advertising Awards - 3 Gold

Featured work: :15 TV spots, website where visitors are invited to learn more through doctor interviews and patient testimonials, outdoor and print.

Role: creative direction, art direction, design