Going Pro Michigan

Client: Michigan State

Challenge: The state of Michigan is facing a challenge - young people leaving the state and professional trade jobs going unfilled.

Solution: The proposed "Going Pro"campaign shows that there are plenty of lucrative alternatives to the traditional college experience. a chance to #tradeup

Featured work: print, outdoor, website refresh, digital ads, catalogs and DMs, swag and giveaways, social videos and pages.

Role: creative direction