theheartattackcalculator.com

Client: The Heart Institute

Challenge:  Raise awareness among New Yorkers for The Heart Institute and collect email addresses for further communications.

Solution: Microsite that provides a free heart attack risk assessment and a chance to win a Polar sport watch.

Featured: Staten Island Ferry terminal and boat posters, microsite, a handout distributed by street teams outside the Staten Island Ferry terminals and eCRM.

Role: concept, creative direction, art direction, design