Roots Of Rock

Client: MasterCard

Promotion:The “Roots of Rock” sweepstakes became MasterCard’s first major entertainment sponsorship, letting consumers access the entire Universal Music Group catalog. The promotion offered 100,000 free music downloads in the U.S., U.K. and Australia. With each purchase, consumers got to enter the sweepstakes for a chance meet Jon Bon Jovi, Kenny Chesney or Eric Clapton in the place where each artist got his start. The site offered an interactive experience and provided details about the histories and careers of the musicians.

Featured work: sweepstakes website on priceless.com

Role: art direction, design