OverJoy of Giving
Client: MasterCard
Promotion: The “OverJoy of Giving” sweepstakes offers MasterCard cardholders a chance to win two identical gifts each time they use their MasterCard or enter online at priceless.com. Players could also play a daily Instant Win Game for a chance to win two $500 gift cards.
Featured work: priceless.com sweepstakes page, online banner ads driving the consumer to the site.
Role: art direction, design