Multiply The Good

Client: Ridgewood Savings Bank

Challenge: Ridgewood Savings Bank is the largest mutual savings bank in New York, but its messaging and brand had become old and irrelevant. The task was to refresh the image of the bank and make it more contemporary.

Solution: Ridgewood Bank has great customer service and is truly committed to the communities and people it serves. With the tagline Multiply the Good the refreshed look of the bank was established.

Awarded: Integrated campaign - Communicator Awards Gold, Integrated campaign - MarCom Awards Platinum, Television/single spot - MarCom Awards Platinum, Telly Award

Featured work: 30 TV spot, print, in-branch materials

Role: creative direction, art direction, design