Isreality

Client: This work was done as a pitch for the Ministry of Tourism of Israel.

Challenge: The ministry was looking for a campaign targeting New Yorkers who might not have Israel on their future destination travel list.

Solution: Isreality—the land of adventure, history, religion and new experiences. The focus is on the broad range of experiences that Israel offers on a trip as short as 4-7 days.

Featured work: print campaign

Role: concept, creative direction, art direction, design