i'm for b+q

Client: Catholic Charities Brooklyn and Queens (CCBQ)

Challenge: CCBQ had a dated image and was looking to increase volunteerism and donations.

Solution: “i’m for b+q” - the local movement targeting a younger demographic with its young and fresh look, and spotlighting on Brooklyn and Queen’s “where it hurts the most” campaign.

Awarded: Branding refresh - MarCom Awards 2 Platinum, Annual report - MarCom Awards Gold

Featured work: new logo, print campaign featuring the CCBQ employees, microsite focusing on donations and volunteerism, event materials, annual report, eCRM.

Role: concept, creative direction, art direction, design