Staten Island University Hospital

Client: Staten Island University Hospital (SIUH)

Challenge: While Staten Island University Hospital is consistently ranked as one of the best in the nation, the residents of Staten Island generally consider it inferior to the hospitals in Manhattan.

Solution: The campaign entitled “How far would you go…” assures Staten Islanders that world-class care is located right in their neighborhood.

Featured work: print campaign, outdoor

Role: concept, art direction, design