#ForThe99

Client: Bethpage Federal Credit Union

Challenge: Bethpage is the largest credit union in New York State, but very few of it's key demographic know the difference between a bank and a credit union. The goal of the campaign, which was part of the creative pitch, was to increase new checking, savings and money-market accounts .

Solution: The proposed brand and tactical campaign that focuses on what it means to be a member-driven credit union, instead of a profit-driven bank.

Featured work: print, outdoor, website refresh, digital ads, social videos and pages.

Role: concept, creative direction