AARP


Client: AARP #disruptaging 

Challenge:  AARP is known as a brand for seniors and would like to change that perception among younger audience, specifically women, by joining the social dialog around aging and erasing the stigma about what it means to grow older.

Solution: Let’s embrace the biggest fear women have – NUMBERS. They don’t like them, don’t talk about them and
often lie about them. 40s, 50s, 60s —they all have their own baggage. You know what those arbitrary numbers don’t capture? The milestones that re-define you. When you dig deep and start something new. The experiences you’ve had, the confidence you’ve gained. It’s time to talk about the numbers that actually mean something. Let’s recognize the times you forget the stereotypes and #DisruptAging

Featured work: print, social ads and content, social influencers' engagement, outdoor

Role: concept, creative direction, art direction, design

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