66 Rockwell

Client: Dermot

Challenge: Dermot needed to create an identity for their newest property, 66 Rockwell, in downtown Brooklyn.

Solution: Life Illuminated—tagline was born from the concept of a Lightbox—a VIP-only residential club on the top floor of the building. Lightbox—a collection of people, different in their interests, but united in their desire to live in downtown Brooklyn.

Featured work: print campaign, website, outdoor.

Role: concept, creative direction, art direction, design